1968 Pontiac GTO
A-body · All-new body on a shorter 112-inch wheelbase. The body-color... · Motor Trend Car of the Year with the rubber nose
Ultra Rare
Production & Overview
Total Production
87,684
Original MSRP
$3,101
Assembly Plants
Pontiac, MI · Baltimore, MD · Fremont, CA · Kansas City, KS
Wheelbase
112 inches
Body Styles
Hardtop · Convertible
Curb Weight
Unknown
Notable Packages & Production
Ram Air II — Ram Air II
body-color Endura front bumper, twin functional hood scoops, optional hidden headlights
2-3x a standard GTO
extremely rare
400 High Output — HO
360hp 400 with hotter cam and HO exhaust manifolds
1.3-1.6x a standard GTO
rare
Available Engines
400 2-bbl 400ci — V8
Economy engine — automatic only, rare
265 hp
400 400ci — V8
Standard GTO engine
350 hp
400 HO 400ci — V8
High Output
360 hp
Ram Air 400ci — V8
Ram Air I — early 1968
360 hp
Ram Air II 400ci — V8
Mid-year replacement with round-port heads — rare and valuable
366 hp
Buyer Checklist
⚠ Clone warning: Ram Air and HO clones are common — engine claims need PHS paperwork. Always verify with cowl tag, engine stamp, and registry before purchase.
VIN must start 242 for a real GTO
Match the partial VIN on the block to the car
Order PHS documents for any HO or Ram Air claim
Inspect the Endura bumper for cracks and paint lifting — replacements are costly
Hidden-headlight cars: test the vacuum doors
Check floors, trunk, lower quarters and rear window channel for rust
Inspect the frame and rear crossmember
Decode the data plate for paint and trim
Known Problem Areas
Cracked or faded Endura front bumper
Hidden headlight vacuum leaks
Rear window channel and trunk rust
Ram Air and HO clones
Floor and quarter panel rust
What Drives Value
↑ Increases Value
PHS-documented Ram Air II
Ram Air I or HO
4-speed manual
Convertible
Hidden headlights
Original Endura bumper in good condition
↓ Decreases Value
Undocumented Ram Air claim
Non-original engine
Damaged Endura bumper
Frame or channel rust
Restoration Overview
Difficulty
Medium
Parts Availability
Very good — strong GTO aftermarket, reproduction Endura bumpers available
Driver Quality Cost
$25,000 – $45,000
Show Quality Cost
$60,000 – $115,000
Key Suppliers
Ames Performance · Original Parts Group · Classic Industries
Pop Culture & Legacy
Motor Trend Car of the Year for 1968
Pontiac ads showed the Endura bumper being hit with a hammer to prove it would bounce back
Other Pontiac GTO Years